Vidi Emi
Located in San Leandro, CA, USA and found at http://www.vidiemi.com
(Note: the below content was provided by the company)
Products and services
Strategic guidance: Due to an increased focus on marketing accountability in general and expanding email budgets in particular, email marketers continue to prove their programs' worth and improve returns. Their perspective on multiple email programs and the capabilities of the channel provide added value to marketers. We know that marketers seek ideas and strategies. Vidi Emi offers expert strategic services and arrange for periodic assessments of your email marketing program. We will make recommendations on specific areas such as: list growth, content strategy, re-engaging with inactive subscribers, reporting and metrics, and integrated marketing.
Comprehensive Account Management: We will define a long term strategy for email campaign success so that you will reach your full online potential and assist in identifying your overall goals for each campaign, from generating and segmenting your list(s) to planning for creative content. Support will be generated from many departments, including the marketing department in the pre-launch phase to the engineering department during each campaign. We are available 24/7 to meet your requirements as our lead engineers monitor your campaigns in real time. Additionally, on a periodic basis, we will share with you best practice strategies within the universe of email and always keep you updated on industry trends.
Triggered Emails: We have the ability to initiate triggered emails based on the behavior of your online customers. We regularly provide this service to our clients based on any number of complex business rules. Such events such as shopping cart abandonment where a rule is in place to send a triggered email 24-48 hours after the client has left your site, to event based sales cycle emails anticipating a subscribers initiative to buy has been popular especially by attaching a relevant promotion to the triggered email.
Pre Campaign Testing & List Hygiene: Our pre launch testing protocol is rigorous. Testing consists of a comprehensive list of procedures including:
- Validation and testing of HTML in 30+ Email Clients
- Comprehensive Spam Check
- Link Destination and Verification
- Internal Seed List Test
- Client Seed List Test
- De-Duplication of addresses
- List Hygiene and Whitelisting Services
- Application of Global Suppression Lists
- Complete List Management and Segmentation
Real Time Reporting & Analytics: Your customer list is your most important asset. To effectively utilize this resource without running the risk of list fatigue you must understand the behavioral patterns of each respondent. Our reporting and analytics mechanisms give you the ability to segment your lists based on customer preferences and behaviors, ensuring customer satisfaction and relevant messaging. E-marketing is the only marketing vehicle that provides the opportunity to analyze real-time data at the most relevant levels. Access to such information enables you to develop and deliver effective email campaigns specific to the interests and behaviors of recipients, resulting in higher click-throughs, conversion rates and ROI.
Creative Design: Our focus and passion as a company is to produce thought provoking creative solutions that surpass our client's expectations. Clients demand top notch creative services, and we employ a highly competent design team that has the aptitude and stewardship for compelling creative. We are confident that the combined experience and creativity of our proficient design staff will contribute to the success of any upcoming projects your company requires.
Deliverability: Vidi Emi has developed a suite of deliverability features that gives you maximum visibility into your deliverability success, with minimum effort. From assembling your message to analyzing your results, our ongoing, deep relationships with inbox providers and a dedicated ISP relations staff operate seamlessly in the background to ensure your messages reach your intended targets. We apply for whitelisting on our clients behalf for enhanced deliverability. With our strong ISP relations and dedicated account monitoring services, including best practice solutions, our clients have a greater chance of being accepted onto ISP whitelists.
List Management & Data Integration: Our list management services provide extraordinary segmentation and targeting to reach your most profitable clients. Our full service options have the ability to create and maintain multiple databases and multiple lists within each database. Savvy marketers have segmented lists to deliver dynamic content to their subscribers. By managing your email lists, we give you the ability to target your campaigns based on demographics and/or purchasing behavior. The purpose is to deliver relevant information that meets or exceeds your clients expectations. We provide dynamic content to many of our customers. For example, with Pedigree Dog Food, we regularly create over 40 different versions of an email deployment based on the breed of dog of the subscriber.
Customers we serve
Disney, M&M's, Mead Paper, Fisher Scientific, Fathead, Chicago Title, Uncle Bens (these are just a few).
Why you should pick us
Vidi Emi has grown almost exclusively through outstanding references. We focus our efforts on taking exceptional care of the clients we have, continually improving our technology and hiring the smartest people possible in order to provide our clients with the best, most responsive service in the industry. We take pride that our clients are able to reach someone anytime, day or night. We truly believe that our success is measured by our clients' success – and we dedicate all of our resources to that end.
And while we have a rather long list of impressive clients, we are quite selective about the clients we bring on board. Being more selective allows us to effectively collaborate with our clients to truly understand their business goals so we can successfully put their e-marketing initiatives into place. The bottom line is that we love working with our clients, and in turn, we're proud to admit our clients absolutely love working with us.