Xert Communications
Located in Alexandria, USA and found at http://www.xert.com/
(Note: the below content was provided by the company)
Products and services
Xert offers email marketing, event marketing and contact management software and services that optimize online marketing and communications. The heart of our solutions is the Xert Precision Suite, an enterprise e-mail marketing and communications tracking platform delivering precise analytics and detailed customer data. The suite consists of Xert SF, an enterprise email campaign management platform, and Xert CM, that collects valuable customer data so that marketers are able to segment contacts and deliver targeted messages. The Xert Events Module (Xert EV) integrates with Xert SF to make it easy to organize, manage, and market company events.
- Xert SF integrates directly with CRM, e-commerce, web-based contact/registration and e-commerce conversion-driven applications to measure end-game marketing offer effectiveness. The suite utilizes automated wizards to make email marketing straightforward in order to bridge the gap between the marketing and IT team. The Xert SF provides effective reporting and analytics including information about bounce rates, open rates, click through rates, and conversions. This information allows marketers to test different campaign variables such as subject lines, content, and calls to action so that marketers can automatically combine the most effective variables for each campaign.
- Xert CM integrates directly with the Xert SF to allow marketers to keep detailed customer data in order to segment contacts by groups and subgroups. This segmentation allows marketers to launch dynamic campaigns based on geographic, demographic, and psychographic characteristics. The Xert CM also integrates with our survey tool so that marketers can segment contacts based on specific survey answers.
- Xert EV makes it easy for marketers to market and execute multiple simultaneous events and manage attendees from registration through follow-up activities after the event. The EV module is integrated directly with Xert CM to organize/segment registrants and Xert SF to execute/measure email-based event marketing. Xert EV provides wizards and automated processes to guide marketers through the following essential steps in event planning: event creation, web page creation, email marketing, registration form creation, email confirmation, and follow-on marketing.
Customers we serve
Primary Target Audience: commercial companies, trade associations, non-for-profits, publishing companies, sports teams, and eCommerce retailers
Top Customers: AARP, the Smithsonian Institute, the Washington Capitals, Georgetown University, PR Newswire, and AOL
Why you should pick us
Xert offers a one-stop-shop for marketing and communications software and services. Our solutions are designed so marketing professionals can easily segment and deploy targeted emails and keep track of marketing results without relying on the IT department for support. Xert's detailed analytics and contact intelligence provide marketing departments with all of the information they need to segment and market to their ideal contacts. All of the information stored in the Xert Precision Suite can also be applied to other forms of communication to give marketers an overall picture of customer behavior. The Precision Suite is an essential tool for any organization looking to gain or retain customers, to generate revenue, or to capture public awareness.