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Topic index pages
Email advertising basics
Introduction to email marketing and advertising, with articles for those new to the subject area
Permission
Articles covering the role of opt-ins or permission in legitimate email marketing.
Anti-spam laws
Resources covering various anti-spam laws from around the world, including the USA, Canada, Australia, New Zealand, the UK and Europe.
Case studies
Dozens of case studies of email marketing and advertising campaigns, initiatives, tactics and strategies, including sub-categories for B2C, B2B, non-profits and the travel industry.
Online copywriting
The art of persuasion online, with particular reference to emails, subject lines and welcome messages.
Email deliverability
All about getting your emails delivered to the intended recipient, including dedicated sections for authentication, reputation, webmail services and AOL/Goodmail.
Email address providers
The idiosyncracies of the differnet webmail services from the point of view of an email marketers, with special sections for AOL, Hotmail / Live, Yahoo and Gmail.
Email design
Advice on how to design, format and layout your marketing emails, with more detail on the use of HTML, CSS and interactive elements.
Landing pages
Design, structure and management of landing pages, particularly in relation to capturing new email addresses or the page reached after an email clickthrough.
List growth and management
How to build that email address list, with sections on list hygiene, co-registration, email append, unsubscribes and subscriber management.
Email blacklists
What they are, where you can find them, how to keep off them, how to get off them (but only if you deserve to.)
Metrics
Using numerical measures of success in email marketing, plus the role of testing and analytics.
Email newsletters
Using e-newsletters for retaining customers, building loyalty and repeat sales.
RSS
Information on how web feeds shape up as a competitor or complement to email marketing.
Anti-spam resources
Useful tools and sites for fighting the spam menace at a PC and global level.
Mobile and wireless email
How many emails are read on mobile devices and what can you do to ensure they still have the right impact?
Strategies and tactics
All the various approaches and practical tips you can apply to email marketing, including organizational strategy, holiday promotions, timing, frequency, branding, viral marketing, segmentation, and advanced tactics like trigger emails and behavioral targeting.
Other main pages
Articles and interviews
Comprehensive directory of hundreds of articles and interviews from this site and the wider Internet, all dealing with some aspect of email marketing.
No man is an iland
Daily updates on what's new in email marketing, based on reviews of dozens of media sites and publications. Also available in newsletter form.
Email marketing services
Listings of relevant services, solutions and software.
Introduction to email marketing
The starting point for those completely new to this field of marketing endeavor.
Books
A list of relevant books on the topic area, including some extensive reviews.
Marketing with email newsletters
A free 80-page report on how to give your e-newsletters impact and influence.
Email marketing blogs
A list of competent blogs on the subject.
Cartoons
A few cartoons on the topic of email marketing, spam, SEO and blogging.
About and contact
Describes the purpose of the site, who writes it and how you can contact them.
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Privacy
Brief information on the privacy policies in place at this site as regards visitor information and confidentiality.