Email marketing tactics and strategy
Improving email open rates
Testing
Timing and frequency
Branding
Holiday tactics
Email and viral marketing
Strategy
Email marketing and the organization
Segmentation and targeting
Behavioral targeting, trigger emails, etc.
Transactional emails
Start boosting your results. Discover how to improve your open rates and test your way to success. Get advice on the best time to send your emails, and holiday tactics. Learn about segmentation and targeting, marketing through transactional emails and other advanced tactics. Develop the right strategy for your campaigns and your organization.
Latest from the blog
Email marketing checklists
Advice on deliverability is followed with some links to useful checklists to use before launching your campaign.
Popular articles
Best practices?
A look at the role of best practices in email marketing and whether you should really follow them.
Go on...survey your lists
One marketer explains why a feedback survey makes sense, however much you might be scared at the prospect.
Articles:
The key to integration
Explains and demonstrates how email supports other channels, for example by integrating with direct mail campaigns or helping gain information on customers.
Keeping the magic alive
Suggests some strategies and ideas to help you stay relevant and ensure subscribers stick around.
Ask and you shall succeed
Describes why you might want to survey your list, suggests some suitable questions and explains how the answers can help.
Marketing and signatures
Runs over the thought processes involved in rewriting and (adding marketing value to) an email signature for a tourism enterprise.
It's the relationship that counts
Describes a three-email communication strategy that accounts for the key role of the subscriber relationship in email marketing success.
Video links in emails
Lots of examples of how retailers use video clips and then link to the clips in their marketing emails. The exact nature of those links is covered in Part 2.
Email signatures as marketing messages
Advice on using the much-neglected signature as a marketing and branding vehicle.
When you mess up
Advice on the remedial action to take if the email you just sent out contained a few gremlins.
Email marketing checklist
Ten aspects of your email marketing programme you need to review...covering tactics, list management approaches and the look and layout of your actual emails.
E-customers for keeps
Feature article which gets input from marketers and vendors on the state and practice of email marketing. In doing so, it mentions various techniques, approaches and tactics you might use to improve your results.
Three good reasons to survey your email list
Explains how you can use surveys to answer important questions about your address list or help solve various email marketing issues you might be facing. Includes a few tips on how to design a survey and get people to respond.
10 Quick Wins for Email Marketing
Ten things you can do to boost the ROI of your email marketing efforts (with helpful examples and screenshots).
Buying ads in email newsletters
Detailed tips for optimizing ad campaigns in third-party e-newsletters.
More tactics and strategy tips... Page 1 | Page 2