Email timing and frequency

When should you send out your newsletters or promotions? And how often? These articles answer your questions on timing and frequency.

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Wondering which day to send your emails on?
Offers links to sources of insight and outlines a simple three-step process you can follow to find the right day to send for your own emails.

How much is too much email?
Pointers to a high-level discussion on the topic, plus three important points to bear in mind when deciding on which frequency to go for.

Insights on the worst-day-to-send
The results of an experiment to see just how low open rates and CTR would fall if a B2B e-newsletter was delivered on the worst day of the year for sending business email.

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Tie down those subscribers quickly
Explains why new subscribers deserve to be treated differently to your old timers.

The quick and the dead
Looks at how fast retailers start sending campaign email to new subscribers.

Best practices for initial emails
Various experts suggest how to best engage new subscribers to a new retail email list.

Onboarding messages
How do retailers treat new subscribers and what should go in those first few emails?

Best time to send your email?
A look at some recent statistics, plus innovative ideas on what data to use when choosing your mailout times.

Most popular days
Details of which days of the year proved most popular for retailers when it comes to sending promotional email.

Throw off your chains
Advises us to get away from the staid regularity imposed by a fixed publication schedule.

Frequency caps are critical
Explains how you can ensure that individual subscribers don't get sent too many emails as a result of elaborate segmentation rules.

Start up email marketing packages
Detailed suggestions for a series of emails you might send people at the start of their subscription.

The contact plan
Discusses the concept of email frequency in the context of a more sophisticated contact strategy.

Three strategies to find the right frequency
How to determine a base frequency for your emails, and the issues involved if and when you need to follow a different schedule.

Help determining your email frequency
Looks at some of the factors that determine how often you should send out email.

When not to send B2B email
Advice on which days of the year are not suited for email marketing campaigns to a business audience.

The right time to send email marketing
A look at the criteria you might use to decide when to send out your messages.

Calculating the cost of increased email frequency
Goes through a real-life example to explain the different things you must take into account before changing frequency. Includes sales revenues, costs, address attrition rates (and the opportunity/replacement costs associated with lost subscribers), plus changes to brand perception, image and reputation.

How often should I email my subscribers?
A few common sense ideas on answering that difficult-but-crucial question.

Never Send An E-mail On Saturday...
Uses the "best day to send" debate to illustrate a point about avoiding the seductive attraction of always following "norms" or "averages".

For E-Mail Marketing, What's the Best Day?
Cites a few studies which show how the answer changes with time and depending on whether you look at open rates or clickthrough results.

Establishing the Right Email Frequency
Various guidelines you can use to plan the frequency of your mailouts.

E-Mail Frequency and List Control
Advice on planning the frequency of mailouts to your house list, and some tips on coping with the various internal constituencies who all want to use that list for their own needs.

Email marketing is all about timing
Article which raises the issue of when is the best time to send email, and offers some answers.