Email timing and frequency
When should you send out your newsletters or promotions? And how often? These articles answer your questions on timing and frequency.
Tactics and strategy
Improving email open rates
Testing
Segmentation and targeting
Behavioral targeting, lifecycles and trigger emails
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How much email do people get?
The post argues that you may have some subscribers where frequency increases aren't such a problem as we all assume. Not everybody suffers from email overload.
The best day to send email
Reviews how surveys, best practices and new approaches let you pick out the top day for sending out email campaigns.
Assessing the best time to send email
Outlines various techniques for working out the best time of day to send out your emails.
Email frequency: can you increase it safely?
A detailed look at how (and how not) to send more emails to your list to generate more response without triggering unsubscribes and spam reports.
The permission gamble
Can you send more email to customers who didn't explicitly sign-up for them? Should you?
It's all in the...timing
Part 12 of the New Email Marketing series suggests better ways to tackle the question of timing than just looking for a good day or time to send out your emails.
Wondering which day to send your emails on?
Offers links to sources of insight and outlines a simple three-step process you can follow to find the right day to send for your own emails.
How much is too much email?
Pointers to a high-level discussion on the topic, plus three important points to bear in mind when deciding on which frequency to go for.
Insights on the worst-day-to-send
The results of an experiment to see just how low open rates and CTR would fall if a B2B e-newsletter was delivered on the worst day of the year for sending business email.