Email marketing and branding
Emails affect your brand in two ways. Through their indirect effects on recipient perceptions. And through deliberate measures you take to support that brand with your email campaigns or newsletters. Learn more about the role of email for your brand with these articles.
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E-newsletters for branding
Suggests ways you can use newsletter content to reflect your brand values, raise brand affinity, reinforce product benefits, etc.
Using email campaigns to build brand awareness
Suggests a few approaches and tactics to improve the effect your emails have on the recipient's perception of your brand.
Put more of your brand in email marketing campaigns
Focuses on the issue of voice and language...and thus provides a persuasive argument for the idea of personality as crucial to long-term email success.
Awareness is the key
Argues that building awareness (in various senses) is at the core of a successful email programme.
Relationship email grows in scope
Article on brand management and relationship marketing in the context of email, highlighting the importance of transactional and customer service emails.
Brand's Power in E-Mail
Explores the idea of email as brand representative, and offers up a number of questions to ask yourself about your emails and their interaction with your brand.
Using e-mail to build your brand
Various email experts draw out a series of tips on how best to use the email medium for branding purposes.