Email marketing and holidays
Improving email open rates
Testing
Timing and frequency
Segmentation and targeting
Behavioral targeting, trigger emails, etc.
Different holidays, seasons, events and special occasions are ideal opportunities to fine tune your message for greater response. These articles offer relevant tips and tactics for you.
Popular articles
Holiday email marketing
Links to all the articles, posts and commentary from 2007 on the topic from around the web.
Other articles:
Driving ROI from seasonal campaigns
Explores the use of seasonal messaging in advertising and email marketing.
And yet more holiday advice
Tips on using deliverability services and ten general suggestions on how you can squeeze more out of the gift-giving opportunity.
More holiday advice
Five tips on how to streamline your email marketing to make the most of seasonal spending.
More tips for the holidays
A handful of ideas for each of three email types: non-profits, retailers and B2B marketers.
Boosting holiday revenue through email
Suggests keeping clear of sending too many emails and using discounts to grab holiday customers. Instead, the author suggests other approaches you might try out.
Six Steps to a Happier Holiday Season
Overview of the review and action process you should undertake as you gear up for the end of the year email blitz.
How to make your email newsletters festive
A list of 10 things you can do to introduce seasonal themes to your email newsletters, including warnings about when it's not appropriate.
3 Holiday Marketing Tips
Some suggestions on how to take advantage of the holiday shopping season.
Exploiting other holidays
Highlights the value of those second-tier holidays and event days (like the Daytona 500) that also provide marketing opportunities.
Happy Birthday: Turn a Special Day into Revenue
Some practical email marketing advice on how best to use the "date of birth" demographic you've collected.