Email marketing and holidays
Improving email open rates
Testing
Timing and frequency
Segmentation and targeting
Behavioral targeting, trigger emails, etc.
Different holidays, seasons, events and special occasions are ideal opportunities to fine tune your message for greater response. These articles offer relevant tips and tactics for you.
Christmas and other year-end holidays
Holiday email marketing 2010
Another year, another collection of top resources tackling the Q4 shopping season and email.
Holiday email marketing 2009
Annual collection of all the great advice out there on making the most of the end-of-year bonanza.
Holiday Email Marketing Special Feature:
- Getting ready and role models: Looks at what you can do in the planning phase and highlights a few great email examples from 2007.
- Frequency and focus: Asks whether upping frequency is your best strategy for holiday emails and examines how else you might you stand out in the seasonal inbox.
- Final days and follow-ups: Looks at tactics to apply just before (and just after) the end of the holiday shopping season.
- Not everyone buys/sells Christmas presents: Highlights cultural issues and asks what you do when your products or services aren't seasonal in nature.
Holiday email marketing 2008
An ongoing collection of writing from around the web on planning and implementing your email efforts for the 2008 shopping season.
Holiday email marketing 2007
Links to all the articles, posts and commentary from last year on the topic from around the web.
And yet more holiday advice
Tips on using deliverability services and ten general suggestions on how you can squeeze more out of the gift-giving opportunity.
More tips for the holidays
A handful of ideas for each of three email types: non-profits, retailers and B2B marketers.
Boosting holiday revenue through email
Suggests keeping clear of sending too many emails and using discounts to grab holiday customers. Instead, the author suggests other approaches you might try out.
Six Steps to a Happier Holiday Season
Overview of the review and action process you should undertake as you gear up for the end of the year email blitz.
3 Holiday Marketing Tips
Some suggestions on how to take advantage of the holiday shopping season.
Other seasons and special occasions
7 Fall Email Marketing Ideas
Suggestions on emails for the autumn.
Driving ROI from seasonal campaigns
Explores the use of seasonal messaging in advertising and email marketing.
Exploiting other holidays
Highlights the value of those second-tier holidays and event days (like the Daytona 500) that also provide marketing opportunities.
Happy Birthday: Turn a Special Day into Revenue
Some practical email marketing advice on how best to use the "date of birth" demographic you've collected.