Integrated email marketing
As our skills and technology improves, so it becomes clear that there is much to gain from integrating email with other channels. As well as boosting overall results, it moves us nearer the goal of managing customers and prospects more intelligently and holistically. These articles deal with the practice and theory of integrated email marketing.
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The search for synergy
Email is one tool in the marketer's box. And smart marketers look for ways to build synergies between these tools through intelligent integration of email with other channels. Includes links to examples.
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The key to integration
Explains and demonstrates how email supports other channels, for example by integrating with direct mail campaigns or helping gain information on customers.
Maximize Your Trade Show Investment With E-Mail
Tips on how best to integrate email into your pre- and post-tradeshow lead generation and marketing endeavors.
Use E-Mail to Boost Offline Retail Sales
Argues the benefit of using email to drive traffic to offline stores, and then has a number of suggestions as how best to do it.
E-Mail Makes TV Ads Better
Practical advice on email tactics which best enhance the value of your TV spots.