Email and the organization
Organizational issues are often some of the biggest problems for marketers using email. Learn about integrating outgoing email across the business and how to tackle other management needs.
Latest from the blog
Don't take a risk with email in a recession
Describes the two dangers faced by email marketing (and email marketers) in a recession, especially when it comes to fighting for business resources.
Popular articles:
Why do email marketing?
Outlines the business case for doing email marketing...using marketing statistics, case studies and a review of the main benefits.
Management and email marketing
BrightWave Marketing's founder Simms Jenkins talks about priorities, processes and personnel in this extensive interview.
Articles:
Outsourcing email marketing: to who?
Discusses the pros and cons of using a traditional agency, digital agency or specialist email marketing agency. Check the comments, too.
Winning the budget battle
Looks at why businesses are reluctant to spend money on email, provides evidence of the value of email marketing, and suggests how you might build internal numbers to make your budget case.
Keeping control in the organization
Explains the usefulness and tasks of a centralized email marketing department, and describes how you might set one up.
How to get more of the budget pie
Offers up a 3-point strategy for presenting a business case that will help get you more resources for your email marketing.
Redressing the balance
Another article suggesting how you might ensure email gets the right support and attention in your business.
The resource to ROI imbalance
Explores the disparity between email marketing's success and potential and the amount of money thrown at it.
So how do you create creativity?
Examines a technique you can use to get your email marketing team thinking more innovatively.
The last mile of CRM
Argues that the true benefits and long-term future of email marketing depend on finding ways to properly integrate email into the wider physical and philosophical company system.
Helping the email team that can't get no respect
Tips on getting brand managers to support a company's e-newsletter program.
Controlling an organisation's email output
How to coordinate email contact programs across the whole organisation, with some specific thoughts on brand management, subscriber management and enterprise governance.
Elevate email in the marketing mix
Addresses the broader picture of how email marketing fits into your wider online marketing approach.
Who's Got The Ball?
Identifies various issues that arise when you accept that the impression you make on a prospect or customer through your emails comes from the sum total of all emails from your company.
What Happens When You Remove the E-Mail Blinders?
Reinforces an earlier plea to view your email marketing in its entirety and outlines some of the advantages such a holistic view can bring.
Beware the E-Mail Marketing Blinders
Advice on treating all your different outgoing email messages as part of one whole.