Email marketing strategy
More links for you to enjoy.
Articles:
Telephone Protocols Apply to E-Mail
Suggests you look at your email marketing as if you were calling a prospect or customer on the phone.
Successful E-Mail Tactics: Entrance and Exit Strategies
Combines the idea of holistic email marketing with an understanding of where people are in the email receipt and response cycle.
No Medium an Island
Points out the value of email as part of an integrated marketing strategy and continues with a wide selection of tactics you can use to exploit this value.
Take Email Marketing to the Next Level
Describes how gaining permission is just the starting precondition for modern email marketing. Suggests aim is to build email brand value, based on a holistic, strategic view of email marketing.
The Power of Personas in E-Mail
Explains how developing customer and prospect personas helped web designers improve the online user experience and then argues that we should apply the same ideas to marketing emails
Shop.org 40 Email Strategies
A freebie from the online arm of the National Retailer's Federation, featuring email marketing best practices, as revealed in a panel session at a 2005 shop.org event.
Yesterday's e-mail tactics, strategies make way for today's
Some thoughts on how email marketers should be refocusing their efforts, strategies and tactics in light of the ever-changing email landscape.
E-Mail's Seven Seconds
Suggests it's time to stop obsessing about deliverability and open rates, and focus more on the art and science of advertising /
marketing.
Six Email Marketing Reminders
Offers some suggestions on areas of your email marketing strategy you might review.
The Lyris GEMS of 2004
Vendor Lyris's list of top email marketing strategies they've seen.
Is Strategy Missing From Your Email Marketing?
Warns against inertia in email marketing efforts, with tips for improving the success of your communications.
Infatuation, Maturation or Saturation?
Michael Mayor writes about the product cycle for items/services sold via direct email and the implications for marketers.
Five Shocking Truths About Email Marketing
The report questions some accepted truths about email marketing and highlights some of those issues that nobody wants to talk about, but really ought to.