Email marketing tactics and strategy
More links for you to enjoy.
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Articles:
Email Marketing "Must Dos"
Outlines 10 things to change, improve and/or implement to move your email marketing endeavors forward.
Second Sends: Folly or Future?
Asks whether it's a good idea to send out your email again to those who didn't open it first time round and explores some of the issues involved.
Optimizing responses
Presents some numbers that indicate email marketing continues to do well. Then discusses some of the mistakes marketers are making and offers suggestions on how to be more successful.
Wineries Can Harvest Loyal Fans With Email
Offers some ideas on how best to use email marketing to improve results - several of the ideas eminently transferable to other products.
What you can learn from consumer marketers
Suggests some tactics B2B email marketers might borrow from their B2C colleagues.
Battling List Attrition
Proposes solutions to unresponsive addresses on your email list.
Sorry we missed you
How to deal with email recipients numbed and conditioned by too many promotions, too much promotional language and too many purchase incentives.
Five Fantastic E-Mail Tactics
Highlights various ideas and practices that are already taking email marketing to a better place. Not just limited to promotional emails.
Ideas for Your Next E-Mail Marketing Meeting
Gathers together a pick'n'mix selection of ideas for improving your email marketing results, everything from vendor selection to copywriting approaches.
What can I do to re-engage inactive subscribers?
Offers some answers...)
E-Mail Marketing: How to Improve ROI
eMarketer report looks at the effectiveness of email and how best to optimize your efforts.