Email marketing tactics and strategy
Yet more links for you to enjoy.
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Articles:
B2B E-Mail: A Completely Different Ballgame
Insights into useful B2B email tactics. (April 7, 2005)
Maximize Your Trade Show Investment With E-Mail
Tips on how best to integrate email into your pre- and post-tradeshow lead generation and marketing endeavors.
Back to E-Mail Basics
Identifies a few basic email areas where you can improve customer loyalty and response rates.
Use E-Mail to Boost Offline Retail Sales
Argues the benefit of using email to drive traffic to offline stores, and then has a number of suggestions as how best to do it.
What Are Best Practices for Effective Email Marketing?
Advice on improving customer service emails and response management.
Why Aren't There More E-Mail Testimonials?
Thoughts on using testimonials in email marketing campaigns.
E-Mail Makes TV Ads Better
Practical advice on email tactics which best enhance the value of your TV spots.
E-Mail Marketing to Online Women...
Suggestions on how to adapt your email marketing messages and landing pages to a female market.
What E-Mail Marketers Can Learn From Banner Ads
Users a banner ad analogy to present some reminders of the key things you need to do with an email marketing message to make an impact on the recipient.