Email marketing tactics and strategy
Yet more links for you to enjoy.
Articles:
B2B E-Mail: A Completely Different Ballgame
Insights into useful B2B email tactics. (April 7, 2005)
Back to E-Mail Basics
Identifies a few basic email areas where you can improve customer loyalty and response rates.
What Are Best Practices for Effective Email Marketing?
Advice on improving customer service emails and response management.
Why Aren't There More E-Mail Testimonials?
Thoughts on using testimonials in email marketing campaigns.
E-Mail Marketing to Online Women...
Suggestions on how to adapt your email marketing messages and landing pages to a female market.
What E-Mail Marketers Can Learn From Banner Ads
Users a banner ad analogy to present some reminders of the key things you need to do with an email marketing message to make an impact on the recipient.