Transactional emails
Every email your business sends is an oportunity to improve the relationship between you and the recipient. These articles explore how you can use transactional emails (such as order confirmations and account updates) for marketing purposes.
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Related categories:
- Improving email open rates
- Testing
- Timing and frequency
- Branding
- Strategy and tactics overview
- Segmentation and targeting
- Behavioral targeting, lifecycles and trigger emails
Articles:
Creative ways to use them
Offers up four ideas for transactional or trigger-based emails, drawn from successful implementations in the real world.
Killer transactional emails
Uses an example to show how to better connect with recipients.
Transactional emails: an art unto themselves
Short blog post identifying the four ways that typical transactional emails need to improve if they are to contribute more to marketing success.
Introduction
Simple intro explains what transactional emails are and the kind of marketing elements you might consider adding to them.
Optimizing transactional emails
What are the pre-requisites for successfully integrating marketing messages into order confirmations and similar?
Delivering transactional email
Deliverability advice for confirmation emails and similar.
Prerequisites for leveraging transactional email
A brief outline of some of the key elements that need to feature in an appropriate system.
Brief tips on transactional emails
A few quick suggestions on what you need to consider when making better marketing use of these kinds of emails.
More on transactional emails
Uses a study of retailer practices to explain the missed opportunities and recommend how you can use these kinds of messages to build sales and loyalty.
Jeanne Jennings on transactional emails
Discusses why they should be used for marketing, appropriate formats, legal issues, measuring results, and similar.
Three tactics for 2007
Suggests you take a closer look at surveys, sending times and transactional messages.
Making transactional email better marketing tools
Puts the case for transactional emails as marketing opportunities, then outlines very specific advice on what is and isn't acceptable in terms of commercial messaging within such emails.
Transactional messaging
Examines the idea of converting those emails that folk already want to get (like order confirmations) into vehicles that add value for both the sender and recipient.