Email in a social media world
Web 2.0 communication technologies and marketing channels like social networks, blogs, and instant messaging ask questions of email marketing. How does email complement these applications? Are they a threat or opportunity for email marketing? These articles have some answers.
Popular articles
Facebook changes everything
Discusses the marketing lessons for email and other channels that arise from Facebook's announcement of a new integrated messaging system.
7 mistakes to avoid
Discusses seven typical mistakes made by marketers when dealing with email and social channels.
The social inbox
Reviews the implications for email marketers of the growth of the social inbox.
What happens when you add a "tweet this" link to your emails?
It's not just about the chance to gain some additional clicks and reach. What does that link say about the sender?
Integrating email and social marketing
20 questions to ask before jumping in with all those Twitter and Facebook links.
Twitter: lessons from one year of business use
A review of the practical lessons and insights gained from 12 months of using Twitter for business promotion.
Followers, fans, friends and fools
Warns against taking some of the terms used in social and email marketing too literally.
Email and Twitter: more observations
Makes a side-by-side comparison of the two channels in terms of response, acquisition and other criteria important to marketers.
Coding emails and landing pages with social links
Describes the four options you have when building "share this" social links.
Adding social links to emails
Advice on choosing the right Web 2.0 tools and services to point to through "share this" links.
Forward to a friend 2.0
Explains why "send to a friend" links should morph into "share with a friend" links involving Web 2.0 tools and technologies.
The new email marketing: embracing Web 2.0
How does the new email marketer exploit or adapt to the changes brought about through Web 2.0 tools and technologies such as social networks and blogging?
The Twitter adventure
Observations on the business value of Twitter, with some comparisons to email marketing.
The search for synergy
Uses social networks as an example of how email can integrate intelligently with other channels and opportunities. Includes links to relevant articles.
A question for email evangelists
Makes the case that the continuing existence of email is irrelevant to email marketing. Changing patterns of email usage is the more important issue.
Using Web 2.0 to help your email marketing
Discusses two possible approaches: transferring Web 2.0 concepts to email and exploiting the technology to email's benefit.
How to pick the right way to reach the consumer
With so many communication alternatives out there, do you stick with email? How do you make the right choice?