Email in a Web 2.0 world
Web 2.0 communication technologies and marketing channels like social networks, blogs, and instant messaging ask questions of email marketing. How does email complement these applications? Are they a threat or opportunity for email marketing? These articles have some answers.
Popular articles
Coding emails and landing pages with social links
Describes the four options you have when building "share this" social links.
Adding social links to emails
Advice on choosing the right Web 2.0 tools and services to point to through "share this" links.
Forward to a friend 2.0
Explains why "send to a friend" links should morph into "share with a friend" links involving Web 2.0 tools and technologies.
The new email marketing: embracing Web 2.0
How does the new email marketer exploit or adapt to the changes brought about through Web 2.0 tools and technologies such as social networks and blogging?
The search for synergy
Uses social networks as an example of how email can integrate intelligently with other channels and opportunities. Includes links to relevant articles.
A question for email evangelists
Makes the case that the continuing existence of email is irrelevant to email marketing. Changing patterns of email usage is the more important issue.
Using Web 2.0 to help your email marketing
Discusses two possible approaches: transferring Web 2.0 concepts to email and exploiting the technology to email's benefit.
How to pick the right way to reach the consumer
With so many communication alternatives out there, do you stick with email? How do you make the right choice?
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Adding social media to the email newsletter
Looks at how you can exploit social networking and other new technology tends.
6 social networking tactics for email marketing
Ideas on how to make your email campaigns more social.
Email marketing fuels social media
Various ways you might use email to drive traffic to social media and other Web 2.0 applications.
Email is electric
A few suggestions on how email might benefit from some user-generated initiatives.
Web 2.0 vs email: unnecessary anxiety
Argues that Web 2.0 means a transformation away from bulk promotions towards more personal and transactional-based messaging.
Social Network's Impact on E-Mail Marketing
Article suggests social networks provide a vehicle for faster distribution of email content via word of mouth.
Innovate your program with UGC
Suggests ways you could apply the concept of user generated content to your email marketing program.
Learning from success
Some insight into how user generated content proved a winning alternative to traditional offer-centered email campaigns.
Email is the 'Killer Social App' for Business
Outlines why social networks and email talk to different audiences and needs, thus ensuring the survival of the latter.