Email in viral marketing
Customers and prospects often use email to spread the viral message you provoked. Learn more about email's role in word of mouth marketing with these articles...
Coding emails and landing pages with social links
If you want to encourage sharing on social networks, how do you code the links?
Adding social links to emails
Which Web 2.0 sites does it make sense to include in any "share this" calls to action?
Forward to a friend 2.0
Explains why "send to a friend" links should morph into "share with a friend" links involving Web 2.0 tools and technologies.
You might also read...
Send to a friend study
A close look at how major retailers use "Send to a Friend" functionality in their marketing emails.
E-Mail and Word-of-Mouth
28 page for-fee report looking at the role of email in improving word-of-mouth success for companies and brands.
Quick tips on how to encourage people to spread your message (by email).
Examples of admirable campaigns
A Viral Marketing Hall of Fame, featuring details of 12 campaigns that stood out from the rest.
Special report on viral marketing
Examines the state of viral marketing practice in 2006, based on a detailed survey of marketers and discussions with experts.
mUrgent and Sophisticated Spam: How NOT to Do Viral Marketing
A description of what happens when you misunderstand the technique...
Top 10 Ways to Sabotage Your Viral Marketing Program
A practical analysis of the typical mistakes made in "email to a friend" features.