Email in viral marketing
Customers and prospects often use email to spread the viral message you provoked. Learn more about email's role in word of mouth marketing with these articles...
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Send to a friend study
A close look at how major retailers use "Send to a Friend" functionality in their marketing emails.
E-Mail and Word-of-Mouth
28 page for-fee report looking at the role of email in improving word-of-mouth success for companies and brands.
Forward-to-a-friend tips
Quick tips on how to encourage people to spread your message (by email).
Examples of admirable campaigns
A Viral Marketing Hall of Fame, featuring details of 12 campaigns that stood out from the rest.
Special report on viral marketing
Examines the state of viral marketing practice in 2006, based on a detailed survey of marketers and discussions with experts.
mUrgent and Sophisticated Spam: How NOT to Do Viral Marketing
A description of what happens when you misunderstand the technique...
Top 10 Ways to Sabotage Your Viral Marketing Program
A practical analysis of the typical mistakes made in "email to a friend" features.