Mobile email

Ever more people get their email on iPhones, BlackBerrys and other smartphones and mobile devices. What are the implications for email marketing? Catch up with user trends, mobile strategies and tips on designing emails for mobile devices.

Popular posts and articles:

Trends, challenges, solutions and resources for 2010
A wide-ranging review of how the mobile email environment has changed and what that means in practical terms for email marketers.

Smartphone statistics
A collation of numbers on smartphone sales and the market share of different devices and operating systems.

Mobile email: the marketing challenges
Outlines the current state of mobile email use and draws out the associated challenges for email marketers.

How to adapt your marketing as mobile email spreads
Suggests the right approach to take to account for the rapid growth of mobile email use.

Hurrah! The BlackBerry goes HTML email
News of a software update that improves how BlackBerry smartphones handle and display HTML email.

Mobile email: critical survey insights for marketers
Review and analysis of a major study of mobile email users and their reading habits.

Mobile email trends

Real E-Mail Comes to More Phones
Article talks about the future of consumer use of mobile email internationally, but particularly in Europe.

The consumer wave is coming
A study by Gartner suggests huge growth in consumer use of mobile email is just around the corner.

Mail on the move
Special UK feature covering changes in business email use, their attitudes to mobile email, the market for push email, and similar topics.

Consumers poised to go mobile?
Vendor survey suggesting mobile email is set to grow rapidly, and that consumers will pick up the baton in 2008 and beyond.

The implications of Blackberrys and other smartphones
MIT study on how mobile email devices affect employee behavior and happiness.

Google mobile
Google has a special application for viewing your Gmail account on a mobile device.

Global demand survey
Results of a large survey put email as second only to SMS text messaging as the mobile data service most desired by users.

Mobile email heading for the masses
Reports on surveys suggesting consumers are keen on adding email functionality to their cell phones.