Mobile email
Ever more people get their email on iPhones, BlackBerrys and other smartphones and mobile devices. What are the implications for email marketing? Catch up with user trends, mobile strategies and tips on designing emails for mobile devices.
Popular posts and articles:
Mobile email design
HTML and CSS in email
Email design
Email design testing tools
Image blocking
Mobile email marketing in 2011
A look at the state of mobile email and challenges facing email marketers. Includes many links to useful resources and advice.
Mobile email stats and usage
Collection of numbers and reports on the prevalence and popularity of mobile email and which devices are used to read them.
Smartphone statistics
A collation of numbers on smartphone sales and the market share of different devices and operating systems.
Trends, challenges, solutions and resources for 2010
A wide-ranging review of how the mobile email environment has changed and what that means in practical terms for email marketers.
Mobile email in 2009: the marketing challenges
Outlines the state of mobile email use and draws out the associated challenges for email marketers.
How to adapt your marketing as mobile email spreads
Suggests the right approach to take to account for the rapid growth of mobile email use.
Useful articles elsewhere
- Simms Jenkins describes the new digital inbox, including how you might adapt to mobile trends
- Jordie van Rijn suggests six questions you might ask of your ESP regarding mobile email.
- EmailMonday has a blog section dedicated to mobile aspects of your email marketing.
- e-Dialog has a report on consumer attitudes to mobile email, with hints on the implications for marketing.
- Access the slides from a couple of webinars: "Mobile email marketing 101" from Blue Sky Factory (now WhatCounts) and "Email's role in a world gone mocial" by Silverpop
- Mike Hotz has ideas on how to optimize your email approach for mobile.