Mobile email design
Mobile email trends
HTML and CSS in email
Email design
Email design testing tools
Image blocking
How does email strategy, design and copywriting need to adapt to new reading environments? How can you make sure your marketing or business email gets the message across on a PDA, cell phone, Blackberry or similar mobile device?
Popular articles:
Only the screen matters
Blog post examining trends that suggest future mobile devices will be consistent in how they treat HTML email, but there will be other challenges ahead.
Mobile email: who's right?
Experts differ in how they think emailers should respond to growing mobile email use. Read this post for an overview of the "best practice" situation plus useful links.
Mobile email: critical survey insights for marketers
Review and analysis of a major study of mobile email use and the implication for marketers. Includes design and strategy recommendations.
How emails display on mobile devices
A dozen links to YouTube video clips which let you see how emails appear in inboxes and on the screens of numerous different cell phones and PDAs.
Useful articles
Email marketing and the iPhone
Review of the pros and cons of the iPhone for email marketers.
What Can We Learn From The Experts?
Article uses examples to recommend design tactics for mobile emails.
Special report on the Blackberry
Long article with advice on the right strategy and design approach for subscribers using a Blackberry to read your emails.
Blackberry simulator
Research in Motions's official simulator downloads page, allowing you to reproduce the display functionality of the device.
How can I make the most of mobile email?
Four short tips on appropriate design and strategy.
Email and the iPhone
A video examining the way the iPhone displays HTML email, with accompanying tips for marketers.
Horrible truth about mobile email
Highlights the problem with reaching heavy users of mobile email with normal messaging and suggests a solution.
Empty pixel trick
A blog reader suggests a little trick you can use to at least get the Blackberry to show something sensible at the top of your HTML email.
Tales from the Blackberry
Quick video showing you how emails display on a BlackBerry, with all the horrible code that shows up first.
But how will it look on my Blackberry?
Suggests how you might account for handhelds and similar devices when designing and writing your emails.
Subject lines for the Blackberry
Ideas on how to write subject lines specifically for mobile devices.
Creating messages for PDA readers
Brief article suggesting a quick solution to the mobile rendering problem.
Integrating mobile and email marketing: Report 1 | Report 2
Two audience reports on a presentation on the topic, with practical tips on adjusting email campaigns for a mobile readership.
Email on PDAs
Explains the problems with establishing common design standards and discusses the format options.