Mobile email statistics and use

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Mobile email popularity

Stats based on opens will, by definition, overestimate the popularity of software (like that used by the iPhone) that always displays the tracking image required to register an open. Some software blocks such images from displaying unless explicitly told to do so by the user.

However, open stats also underestimate total mobile email use, since not everyone uses the same device each time they open an email. This article explores the true reach of mobile email based on smartphone ownership and user behavior.

Other stat sources and compilations