Smartphone statistics and market share
Jump to:
- General smartphone statistics
- Smartphone operating systems
- Smartphone manufacturers
- Mobile email statistics (separate article)
- General email marketing statistics (separate article)
Smartphone stats
- Gartner estimate worldwide Q3 2011 sales of smartphones at some 115 million: 26% of mobile communication device sales.
- The same company expects US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011, and become the highest-selling consumer electronic device category.
- IDC expect total smartphone sales in 2011 to reach 472 million across the globe, rising to 982 million in 2015. They say 118 million smartphones sold worldwide in Q3 2011.
- Nielsen report that 43% of US mobile phone owners have a smartphone as of October 2011, and expect smartphones to become the majority by the end of 2011.
- comScore estimate US smartphone ownership at just over 37% of mobile subscribers or 87.4 million people as of September, 2011. They put the equivalent figures for France, Germany, Italy, Spain and the UK combined at 38.9% or 91.4 million people.
- IMS Research expects 420 million smartphones to sell in 2011 or 28% of the mobile handset market. They predict this figure will rise to over 1 billion in 2016 (half the market).
- A Pew Internet Project survey from May 2011 found 35% of US adults owned a smartphone.
- According to figures for 2010 released by Gartner, smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That's 72.1% more smartphone sales than in 2009.
- Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.
Smartphone operating systems
Gartner's analysis of global Q3 2011 smartphone sales shows the Android operating system dominating market share (rounded to nearest percentage point):
Source: Gartner (November 2011)
A comScore survey from September 2011 for the US gives the following figures:
Source: comScore (November 2011)
Data from the NPD Group found Android phones making up 52% of new smartphones purchased in the US in Q2 2011. The iPhone OS took 29% and RIM (BlackBerry) 11%.
Nielsen's figures for Q3 2011 in the US show Android as the leading OS, at 43% of all currently-owned smartphones, followed by Apple's iPhone at 28%, and the RIM OS at 18%.
Smartphone manufacturers
November 2011 data from IDC for worldwide smartphone sales put Samsung phones on top:
Source: IDC (November 2011)