Smartphone statistics and market share

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Smartphone stats

Recent sales stats (global):

Recent sales stats (US and Canada):

Recent sales stats (UK and mainland Europe):

Sales predictions:

Smartphone operating systems

IDC looked at global smartphone shipments in Q2 2012, placing Android well out in front in terms of operating system share:

smartphone OS share in Q2 2012
Source: IDC Worldwide Mobile Phone Tracker, August 8, 2012

Gartner's analysis of global Q2 2012 smartphone sales also shows the Android operating system dominating market share:

smartphone OS share in Q2 2012
Source: Gartner (August 2012)

Nielsen's figures for Q2 2012 in the US show Android as the leading OS with 51.8% of all currently-owned smartphones, followed by Apple's iOS at 34.3% and the RIM OS at 8.1%:

smartphone OS share in US Q2 2012
Source: Nielsen (July 2012)

They also note that the dominance of Android and iOS is even greater among more recent smartphone purchases.

A comScore survey from December 2011 for the US gives the following figures for the operating system market:

smartphone OS share in USA 2011
Source: comScore (February 2012)

Smartphone manufacturers

July 2012 data from IDC for worldwide smartphone sales put Apple and Samsung phones on top for Q2 2012:

smartphone manufacturer share in 2012
Source: IDC Worldwide Mobile Phone Tracker, July 26, 2012

Apple themselves announced they sold over 37 million iPhones in Q4 2011. IDC also provide a chart showing how market share has changed across recent quarters:


Chart: Worldwide Smartphone Vendors Market Share, 2Q 2012Description: IDC's Worldwide Quarterly Mobile Phone Tracker provides smart phone and feature phone market data in 60 countries and 8 regions by vendor, device type, air interface, operating systems and platforms, and generation. Over 20 additional technical segmentations are provided. The data is provided four times a year and includes historical and forecast trend analysis. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or detail about this tracker can be found at: smartphone, feature phone, Mobile Phone Tracker, Research In Motion, ZTE, HTC, Apple, Nokia, Samsung, Sony Mobile, Alcatel, Motorola, Google, HuaweiAuthor: IDCcharts powered by iCharts